Email Marketing New Year's Resolutions

Alex Mastrianni

Don’t let your resolutions for the new year get sidetracked!

With the new year approaching, many emarketers are thinking about what their New Year’s resolutions will be for 2013. Here are some ideas for possible New Year’s resolutions to keep your email marketing plan on track this year!

Email lists. Now is the time to check it once–better yet, check it twice! Make sure you have a quality “nice” list by removing all of those email addresses that are either unresponsive and hurting your open rates, or possible spam traps.

Welcoming your members. Just like we leave milk and cookies in anticipation of Santa’s arrival on Christmas Eve, we want to give a warm welcome to our newest subscribers. You can do this by utilizing welcome email campaigns as part of your email marketing. Setting up automatic welcome message to send immediately after a reader subscribes increases the chance that the member will engage with your future emails.

Testing 1…2…3. Santa’s elves are busy at work testing out toys in time for Christmas. You should be testing too! Find out what works for your email marketing and what doesn’t by testing elements of your email like the subject line. Then move on to testing the placement of images, call to actions, etc. by sending out your emails to split target groups.

Track metrics. All year long Santa is keeping track of who is “naughty” and who is “nice”; you should keep track too of metrics that will measure the success of your email marketing efforts. Using metrics like deliverability, open and click-thru rates and conversion rates will allow you to track engagement levels and help improve your ROI.

Be sure to follow these tips to make your New Year’s resolutions easy to follow this year, and start your email marketing off to a great start in the new year! Happy New Year — and happy emailing!

 

About the Author
Alex Mastrianni

As the Marketing Manager at Informz, Alex drives the development and implementation of our content marketing plan and marketing campaigns. Outside of work, Alex is a pop culture junkie, ice cream fanatic, and semi-pro vacation planner.