Higher Logic Acquires Marketing Automation Platforms Informz and Real Magnet
We have very exciting news to share this morning. Informz has been acquired by Higher Logic, an industry leader in cloud-based community platforms.
Higher Logic is welcoming both Informz and Real Magnet, another leading marketing automation software company in the industry.
Integrating the strength of these two marketing automation solutions with Higher Logic’s leading engagement and community platform will result in more effective, targeted marketing and better customer interactions. From the initial web visit to renewal and ongoing engagement, the Higher Logic platform will track and manage interactions along each stage of the digital customer experience.
By capturing a broader set of engagement data points, Higher Logic will build richer member and customer personas that enable deep segmentation and personalization to help drive measurable outcomes.
“Informz and Real Magnet are both clear leaders demonstrating advanced marketing automation capabilities for the market,” says Rob Wenger, Higher Logic’s CEO.
“Our vision with these acquisitions is to work with Informz and Real Magnet to create the ultimate virtuous cycle for community and engagement. The valuable features in both marketing automation systems will help us fine-tune this continuous feedback loop, and the result will be an improved, cohesive ability for our combined customers to reach, engage, recruit, and retain their members and customers.”
We’re thrilled to be a part of the Orange Army! For more details, click here.