Building a Modern Marketing Dream Team eBook

Kate Jones

Marketing teams have a lot of pressure on them to keep their audience engaged. Continuously generating great content that your audience is interested in is no joke! Not to mention the task of sharing the content over various channels to reach your intended audience.

The technology landscape is changing. Marketers continue to shown great resiliency and resolve to reach target audiences across a variety of media channels. As new marketing channels emerge, organizations are presented with unparalleled opportunities and unforeseen challenges. Technology has greatly influenced audience behavior, and audience behavior greatly influences how organizations go to market. It’s a game of follow the money, of bringing the marketplace to where the people are. Marketers will go wherever their audience is.

Many marketing teams find themselves asking:

Do I have the resources to market effectively in today’s world?

What is the best way to structure our team to meet our goals?

The lines between marketing and technology have steadily blurred. Organizations strive to keep pace with evaluating and capitalizing on new marketing technology tools and channels. Marketing teams have reinvented themselves time and time again, determined to achieve the perfect balance of bandwidth, experience, and expertise in cross-channel marketing. The demands on the marketing team require strategy, skill, and competency in using technology to execute efficiently and effectively. Today’s modern marketing team is a fusion of marketing and technical acumen. If the landscape of your marketing team looks the same as it did 10 years ago, you need to reevaluate. It’s time to create the modern marketing team.

With today’s increasingly technical environment there are endless tools that can help increase productivity and endless channels to reach your audience. It all comes down to how you use the technical and human resources that you have to achieve your goals and engage your audience. We have created the guide, Building a Modern Marketing Dream Team to help you tackle common challenges facing marketing teams. This guide provides the questions you MUST ask to get to the bottom of what your team really needs to be successful.

This exclusive Informz resource will cover:

  • Pros and cons of a centralized versus decentralized communications approach.
  • Qualities of a modern marketing team that maximizes organizational efficiencies and effectiveness.
  • How to get buy-in from key stakeholders for a new team structure and strategy.
  • Questions to ask when evaluating your teams’ performance in order to improve.

Ready to create your modern marketing dream team? Download the guide today!

About the Author
Kate Jones

As Digital Marketing Specialist at Informz, Kate manages the company website, social media strategy, press releases and marketing collateral. Outside of work you can find Kate chasing her toddler and dog and laughing at the chaos with her husband.