Quick Email Design Tip: Styling ALT Text

Alex Gorton

One email design best practice is to always add your ALT text to the included images.  This ensures that if a recipient has images disabled in their email client, they can still grasp what that image is supposed to be.

Typically, the ALT text gets overlooked and can appear quite unattractive when seen. This doesn’t have to be the case however. With a little thought to styling, we can make sure it doesn’t kill the mood.  Take a look at the table cell that your displayed image is located inside.

Styling ALT text

This ALT text just really ruins the rest of the email for me. As mentioned, however, we can brighten this up a bit to make the lack of an image still flow with the rest of the email.

Styling ALT text

And there you are! Some styled ALT text to keep the flow of your email going even when images have been disabled.

About the Author
Alex Gorton

As a Digital Marketing Designer, Alex is tasked with the creation of client templates, educating clients on design best-practices and assisting with internal marketing needs. Out of the office, Alex is an self-proclaimed adventurer, snowboarder and tinkers on his custom-built computer.