Give Readers a Virtual Hug this Holiday Season
There is no better time to show your brand’s personality than during the holiday season.
We’re not just talking about the December holidays. Halloween and Thanksgiving are also occasions to have some fun and share thanks with your audience.
Holiday emails are fun and playful, yet can still deliver the level of professionalism your audience expects from your brand.
If you’re getting ready to do a big push for membership or donations, holiday emails can be a great way to warm up your audience and show them that it’s not always about an ask.
Our Digital Marketing Lookbook highlights the benefits of holiday templates, how to make your emails stand out in the inbox, and how to properly style messages.
What to Share
The holidays are also the perfect time to recognize accomplishments.
Yes, there is still work that needs to be done, but reflecting back for the purpose of celebrating how far you’ve come is good for the soul.
Your organization can set itself up for success in the coming year by building upon the momentum you’ve had this year.
- Highlight new members who have joined.
- Share top trends and takeaways from your annual meeting.
- Recap or announce new membership benefits.
- Set the stage for what’s coming in the next year.
Remember, ’tis the season to give thanks! Audiences welcome and remember organizations that say thank you without asking for anything in return.
Whatever design and content you choose to share, don’t forget to maintain the standards you aim for with all of your other email messages.
- Keep the copy concise and clear.
- Make the call to action stand out.
- Design for mobile readers (p.s., associations have over 40% of their audiences on mobile email).
Get More Design Ideas
For more design inspiration (holiday or not!), get your copy of our Digital Marketing Lookbook.