Cast a spell with color scheme

Nabeel John

Color is the key! We all know that a first impression could be a last impression. As soon as your members open your email, the colors leave a lasting impression. The appearance of your email is the first thing your reader would see long before absorbing any words. If your email has a color scheme that is not easy on the eyes or is offensive to the reader, your email could get deleted or marked as spam.

Be very careful with the color scheme you choose for your campaign because it simply represents you and your organization; you are actually communicating with your members by associating a specific color scheme with your campaign. Colors have different meanings in different cultures. For example, red is a color of action, danger, love and passion in western world, but in the eastern world read represents prosperity, good fortune, and is the symbol of joy. Similarly, blue is the color of trust and authority and is a color for baby boys in western world, but in Korea it’s a color of mourning and in Belgium it’s a color for baby girls. So never overlook the colors of your campaign, consider all your options before making decisions and choose colors that make senses to your audience.

Once you have made a decision about the colors you are going to go with, apply them consistently across campaigns, since what we become accustomed to becomes the focus of our attention. You anticipate a friendly response from a member who opens your email? Guess what, a color can help you get that response! This comes with recognition and branding your email over time with the same colors to help build a trusted presence in your reader’s inbox. This will help you achieve the recognition you deserve.

Use these helpful tips to put together a winning color scheme for your emails:

  • Keep your ideal customers in mind when you tailor your color scheme, this would build a positive relationship with them.
  • Use the same color scheme consistently, doing so will build a true recognition in your reader’s inbox.
  • Use complementary colors to make something stand out, such as a call to action button.
  • Use of complementary colors throughout your template would be an overuse, consider using monochromatic and analogous colors. Monochromatic colors scheme involves one color from the color wheel and any of the shades associated with it, whereas analogous colors are those that are next to each other on the color wheel.
  • Go with a warm color scheme, which are colors that are  located on the right hand side of the color wheel, if you want to convey a message of togetherness and strength; and go with cool and soothing colors, that are on the left hand side of the color wheels, to provide a sense of calm and feeling of trust. The basic warm colors are: red, yellow and orange and the cool colors are: blue, green and violet.
About the Author
Nabeel John

Nabeel John is a Digital Marketing Designer at Informz. Outside of work, Nabeel enjoys photography, graphic design and web development.