[Infographic] Top 10 Blog Posts from 2014
2014 was a big year at Informz and it was all documented on the Informz blog. From moving our headquarters to 19 Railroad Place in beautiful downtown Saratoga Springs, NY, to winning spots on two noteworthy lists (Inc. 5000’s Fastest-Growing Companies and the Albany Business Review’s Best Places to Work) to covering digital marketing trends such as responsive design and email frequency, it was all here on the blog. Before you head out of the office for the holidays, take a peek at this list of the top 10 most-visited blog posts from 2014.
Email frequency is without a doubt one of the biggest email topics of the year. It even shows up twice on this list! In this post, we shared how many emails associations send to members each month and what number has the best results.
HTML guru Kevin Allen believes that having a foundation in understanding email HTML is essential to being a successful email designer. His crash course in the very basics gets you started in taking control of your emails’ designs. Read it here.
Our annual association benchmark report is the only report you need to compare your email program to your peers and improve your email metrics for 2015! Check out the post here.
We polled five content-area specialists for their quick tips in content, deliverability, design, testing and more. See what they had to say!
Responsive design is not a one-size-fits-all approach. In this post, HTML Template Designer Chris Clemente urges email marketers to take a few items into consideration before making the switch to responsive design.
Looking to save time, increase engagement, and increase your efficiency? Here are five types of emails you should start automating now! Read the list.
Two of our favorite topics at Informz are subject lines and data. In this post, I combined the two to see what types of subject lines had the highest open rates. The biggest takeaway? The subject lines for emails with the highest open rates last year had one thing in common: clarity.
Looking for some quick data that will help you compare your average delivery, open, and click rates to other associations? Start with this post.
CASL enforcement this July had email marketers prepping for stricter consent, identification, and unsubscribe practices. Deliverability Manager Greg Robinson wrote this post to share last-minute tips and outlined how to create a plan. Read it here.
We started the list with email frequency and we’re ending it with email frequency! Determining the right email frequency is a bit of an art, but one association — EDUCAUSE — uncovered the sweet spot for their members. In this post, I interviewed Cathy Hafkus and Sarah Coward and learned how they tested frequency and surveyed members and learned what worked best for their audience.
What was your favorite post of the year? What did you find most helpful? Share it in the comments!