Click rates rise by 514% in new Informz Success Story
Last week we released a new Informz Client Success Story all about Visit Loudoun’s redesigned enewsletter and its increase in clicks. If you are struggling with your click-thru rates right now, you need to read this!
Visit Loudoun’s click rates were hovering in the 4-7% range, and they knew that they needed a different approach to their email marketing to effectively promote their destination. They consulted their Informz eMarketing Advisor and developed a strategy:
- Shorten articles and create landing pages for full articles using the Informz Content Manager feature.
- Implement “read more” links throughout the article to drive people to click thru.
- Make changes across multiple email newsletters.
After restructuring their enewsletter, Visit Loudoun saw a 514% increase in clicks! For more details on how they did this, check out their story here!