Click rates rise by 514% in new Informz Success Story

Alex Mastrianni

Last week we released a new Informz Client Success Story all about Visit Loudoun’s redesigned enewsletter and its increase in clicks. If you are struggling with your click-thru rates right now, you need to read this!


Visit Loudoun’s click rates were hovering in the 4-7% range, and they knew that they needed a different approach to their email marketing to effectively promote their destination. They consulted their Informz eMarketing Advisor and developed a strategy:

  • Shorten articles and create landing pages for full articles using the Informz Content Manager feature.
  • Implement “read more” links throughout the article to drive people to click thru.
  • Make changes across multiple email newsletters.

After restructuring their enewsletter, Visit Loudoun saw a 514% increase in clicks! For more details on how they did this, check out their story here!

About the Author
Alex Mastrianni

As the Marketing Manager at Informz, Alex drives the development and implementation of our content marketing plan and marketing campaigns. Outside of work, Alex is a pop culture junkie, ice cream fanatic, and semi-pro vacation planner.