Category: Webinar

How to Move Up the Ladder of Relationship Marketing [Webinar]

Positive relationships are essential for a fulfilling life. It’s no surprise that associations have caught on to the importance of relationships, especially when speaking to their members. Making a personal connection with your members helps them feel more confident in your mutually beneficial relationship. Think about it, would you rather make small talk about the weather or […]

Email Design Tips for the Modern Marketer [Webinar Recording]

Email is the vehicle, not the destination. What do you think of when you hear the words brand continuity? What organizations have done a great job building strong brand reputations? When I hear brand continuity I think about marketing messages that create a familiarity as well as set an expectation for what I am about […]

Email Design Tips for the Modern Marketer [Webinar]

“Wow, this email looks amazing, I NEED to read it!” This is the reaction every digital marketer wants to elicit. Does your audience experience excitement and awe at the beauty and intrigue of your emails? Marketers have precious seconds to grab the attention of their audience before they decide to skip, skim, or read your email. With […]

Webinar: Key Findings from the 2016 Association Email Marketing Benchmark

On Wednesday, June 22, 2016, users from across the world got together to dig into our 2016 Association Email Marketing Benchmark Report with a few in-house experts here at Informz.  Vivian Swertinski, Sr. Digital Marketing Strategist, and Executive Advisor Tracy Solarek walked us through: Industry trends in email marketing and marketing automation. The important role […]