Category: Webinar

How AAAE Increased Early Annual Meeting Registrations by $20,000

Yesterday I had the pleasure of speaking with Beth Arritt, Director, Marketing at American Association of Airport Executives for our first “Ask Me Anything” (AMA) webinar. We discussed the stellar results of Beth’s latest annual meeting campaign that drove over 25% more early registrations — equivalent to $20,000 in revenue. Webinar Recording Webinar Transcript Vivian […]

2017 Key Performance Benchmarks: Email vs. Automation [Webinar Recording]

Earlier this week, hundreds of association professionals tuned into 2017 Key Performance Benchmarks: Email vs. Automation. The webinar focused on the key differences in metrics between traditional email and email sent using marketing automation. Everyone wants to know: does marketing automation really make a difference in driving audience engagement? Are associations seeing a return on their investment when […]

2017 Key Performance Benchmarks: Email vs. Automation

The 2017 Association Email Marketing Benchmark Report is hot off the presses! We’ll be releasing the report soon, but before we do, we wanted to share a sneak peak of some of the most interesting findings. For the first time in the report’s history, we’ve gathered key performance metrics on emails sent using marketing automation. […]

Drive Event Registration with Automated Campaigns [Webinar Recording]

Event organizers and marketers are under pressure to drive online and offline event registration – a task not meant for the faint of heart. I recently hosted a 30-minute webinar, Drive Event Registration with Automated Campaigns, where I shared how two associations are using automated campaigns for events. The results are very impressive. Check out the […]

Webinar: Drive Event Registration with Automated Campaigns

Driving registration to online and offline events is not for the faint of heart. There is a lot of pressure to perform and the counting begins soon after the first email is sent. Is an automated event campaign a part of your strategy? “How are we doing with event registrations? How does that compare to […]