Category: Webinar

Marketing to Membership Associations

I recently attended a live presentation on strategies for successful recruitment and retention for associations given by Association Trends. The association industry is growing rapidly in the United States, totaling approximately 147,500 associations with more than 1,000 new ones created every year. Every year they face the same challenge—how can they overcome the challenge of […]

January Webinar Series: Back to Basics

We’re starting our webinar program off right this year with a two-part series! Whether you are new to email marketing or just want a refresher, this series is perfect for all skill levels. Attend just one or both of these webinars, but registrants who attend both Part I and Part II will be eligible for […]

Looking back and moving ahead

Last week in our weekly enewsletter, The Informal, I posed a question to some of our readers — what did you learn about email marketing in 2011? I asked them to post responses on our Facebook page, and was thrilled to hear such a variety of responses! We love to hear from our fans! It’s […]

Texting 1, 2, 3! Increasing Engagement in 160 Characters or Less

Tomorrow we’re hosting a great webinar with Kelly Flowers at Growthvine all about creating text messaging campaigns! Texting your friends comes naturally, but texting membership renewals may not. Join Jeanette Brown, Marketing Strategy Manager at Informz and Kelly Flowers, Principal, at GrowthVine, for Texting 1, 2, 3! Increasing Engagement in 160 Characters or Less. This […]

Are you really integrated?

Last week I presented on how to integrate your marketing channels including email, social media and text messaging. Many people will say they are integrated, but when you look into it, all you see in their e-newsletter is a logo to their Facebook page. That is not integration; that is cross-promotion. Maybe integrated is an […]