Category: Webinar

email event promotion metrics webinar blog

Association Email Event Promotion Metrics [Webinar Recording]

Associations are known for bringing audiences together. One of the most popular ways of doing this is through live events. Email marketing is the primary channel to promote events and drive event attendance. Filling a venue with attendees is no easy task, and performance measurement begins as soon as the first email is sent. Up […]

email event promotion metrics webinar blog

Association Email Event Promotion Metrics Unveiled

Email marketing campaigns take center stage as the primary driver for generating event registrations – one of the major generators of non-dues revenue for associations. Yet most marketers lack insight into how their promotions measure up to their peers. Join us on Wednesday, September 20 at 2pm ET for Association Email Event Promotion Metrics Unveiled. Vivian […]

targeted lapsed member campaign

Targeted Revenue Source: Lapsed Member Recruitment [Webinar Recording]

At the ASAE Annual Meeting early this month, we had the pleasure of speaking to a standing-room only crowd about how to craft a successful lapsed member campaign. It was such a hot topic that we did an encore presentation yesterday for over 700+ association marketers. Former members, previous donors, past customers – whatever you […]

most asked webinar questions

Your Most-Asked Digital Marketing Questions, Answered

One of the perks of attending a live webinar is the opportunity to ask questions. We get a lot of great questions from attendees during our webinars. I compiled a few of the most-asked questions and consulted our team of marketing experts for their responses. Q: Does the word “free” impair deliverability or trigger spam […]

How AAAE Increased Early Annual Meeting Registrations by $20,000

Yesterday I had the pleasure of speaking with Beth Arritt, Director, Marketing at American Association of Airport Executives for our first “Ask Me Anything” (AMA) webinar. We discussed the stellar results of Beth’s latest annual meeting campaign that drove over 25% more early registrations — equivalent to $20,000 in revenue. Webinar Recording Webinar Transcript Vivian […]