Category: Text Messaging

Back from ASAE 2011!

I am back from my first ever ASAE Annual Meeting & Expo and I must say, it lived up to my expectations. Starting with the opening ceremonies (despite being excruciatingly hot), all the way through the amazing sessions and energized exhibit floor; I can’t wait to go back next year! The hottest topic this year […]


We’ve all seen those letters and most likely have used them. Text messaging is growing so fast and it has been found that younger generations are using it more often than email, but it has not and will not take over the need for email marketing. Similar to social media’s relationship with email, text messaging […]