Category: Text Messaging

Connecting the Dots in Today’s Marketing World

We are excited to announce the release of a new whitepaper that guides marketers through creating an integrated marketing strategy across email, mobile, social, video and web. The new guide, Connecting the Dots in Today’s Marketing World, will provide tips for creating a more connected marketing strategy that simplifies and unifies your marketing activities across multiple channels. […]

Thanking your members all year long

As Veteran’s Day came and went, I read in many Facebook posts, “we should honor our veterans every day, not just one day a year.” I think we can all agree on that statement; but the same should be said throughout your association when it comes to your membership. Members chose your association for many […]

Texting 1, 2, 3! Increasing Engagement in 160 Characters or Less

Tomorrow we’re hosting a great webinar with Kelly Flowers at Growthvine all about creating text messaging campaigns! Texting your friends comes naturally, but texting membership renewals may not. Join Jeanette Brown, Marketing Strategy Manager at Informz and Kelly Flowers, Principal, at GrowthVine, for Texting 1, 2, 3! Increasing Engagement in 160 Characters or Less. This […]

Are you really integrated?

Last week I presented on how to integrate your marketing channels including email, social media and text messaging. Many people will say they are integrated, but when you look into it, all you see in their e-newsletter is a logo to their Facebook page. That is not integration; that is cross-promotion. Maybe integrated is an […]

Texting your Members 101: Our Top 3 Tips

Thinking about putting a text messaging campaign together? When first branching into the world of text messaging, it’s important to create well thought-out campaigns that utilize text messaging as a tool to deliver valuable messages, rather than “blasting out” un-segmented marketing messages. Our Marketing Strategy Manager, Jeanette Brown, gave us her top 3 tips for […]