Category: Subscriber Lists

Time For a Little Spring Cleaning

Yes, I know, it’s also getting close to the official start of summer, Memorial Day, but with a winter so miserable as many of us had this year, spring has just started! We clean our houses, catch up with old friends, and clear out bills, all in the name of springtime. But what about professionally? […]

Note to Self: Use These 10 Tips to Improve Member Retention Rates with Email

If member retention falls under your purview at your association or non-profit, you already know how critical—and how difficult—a task it is. Members leave for every reason imaginable and no reason at all, but an effective email strategy can improve member retention rates significantly.  This is important because studies show it costs marketers five times […]