Category: Subscriber Lists

Dress Up Your Email List for the Holidays

Email marketing is crucial for customer retention and keeping your readers in the loop, especially around important events and busier times of the year. With the holiday season right around the corner, now is the perfect time to take a look at your email list to make sure your email marketing is as effective as […]

3 Quick Tips for Email Delivery

Deliverability. It sounds like a complicated word, doesn’t it? Deliverability is an art, and while it can be very complex at times, you don’t have to be an expert to ensure that your emails are making it to the inbox. Here are a few key things to keep in mind that can make or break […]

Some things you should never leave to luck…

…and your email strategy is one of them! If you don’t take time to create a plan surrounding an email campaign, you could be wasting your resources. You need to develop a plan of attack! Who are you sending the emails to? How often will you send? How can you measure the campaign’s success? In our […]

Do you see value in your UN-subscribers? I do!

In my position I analyze many reports in search of problems, trends and general abnormalities. In addition to the “regular” reports I review, I often refer to a clients’ unsubscriber reports. They’re fairly simple reports that can provide a wealth of information. Here is a snapshot of some things I look for and my takeaways, […]

Permission Granted?

I frequently speak with marketers who define spam in a way that justifies their current practices and lets them bring their message to the largest audience. This is a primary function of a marketing professional – exposure. From this position, spam is often defined as broadcast email sent containing spyware, phishing, pornography and so on. […]