Category: Subject Lines

Using Pre-Headers to Boost Engagement

I have been talking a lot about pre-headers recently in my blogs, webinars and live presentations and discovered so many people are using them, they just don’t realize it! So now is the perfect time to review what a pre-header is and how to use it effectively to improve engagement. Take a look at your […]

Five things you can do to improve your email before 2012

2012 is just around the corner and it’s time to fill those email marketing resolutions you created for yourself a year ago. With the few days we have left, here are five quick things that can be done to bring results. 1. Insert the “view online version” link – With mobile readership on the rise, […]

Top 3 Tips for Successful Subject Lines

When you look at your email reports, one of the first things you probably look at are your open rates. Are they increasing? Decreasing? How do they compare to others in the association industry? The subject line is one of the most important factors in getting your email opened, and open rates are the key […]

How long do you spend on creating a subject line?

If you answered that you are spending little or no time on your subject line, then you need to revisit your tactics.  50% of your email creation time should be spent creating the subject line of your email and then the other 50% on the email content.  The subject line is one of the most […]