Category: Subject Lines

[Infographic] Top 10 Blog Posts from 2015

2015 certainly has been a great year here at Informz and we hope that you’ve enjoyed following along on the Informz blog. From our biggest Informz Superfan Summit yet, to making the Inc. 5000’s Fastest-Growing companies and the Albany Business Review’s Best Places to Work for the second consecutive year, to keeping up with the […]

Subject Lines that Get Emails Opened

Crafting the perfect subject line is no easy task, and many times it’s because there is no such thing as the perfect subject line. Because every audience is different, the best tactics for one group won’t work as well for others. Just like with many other aspects of email marketing, the best way to find […]

12 Email Marketing Basics Everyone Should Follow

There’s a huge difference between email and email marketing. The first method involves sending a single blanket message to a list of people who are supposedly interested in what you have to say. The second method of email marketing involves strategy. If you’ve read this far, keep going to confirm that your emarketing efforts are on […]

Analyzing Subject Line Test Results to Increase Email Open Rates

What are the best email subject line tips you’ve heard? Keep it short? Make it a question? Use personalization? It’s hard to know what will work for your audience. If there’s one thing we know that’s true, it’s this: the data doesn’t lie. That’s why we looked at subject line statistics from over a billion […]

How to Stand Out in the Inbox with Subject Line Testing

With every email you send to your subscribers, you’re competing against dozens, if not hundreds of other marketers trying to reach the same inboxes. How will you stand out amongst the competition? Follow These A/B Test Best Practices The first basic step of testing your subject lines is to split up the groups that will […]