Category: Subject Lines

Trending Now: Winning Subject Lines [ebook]

What do email marketers want above all else? Conversions! And that begins with getting your emails opened. Let’s face it, you spend a lot of time creating attractive, engaging email content. BUT if your subject line does not speak to your audience, the email may never get opened and engaged with. There is A LOT […]

7,000 Subject Line Tests Later [Webinar Recording]

Ready to boost your open rates with the perfect subject line? Good, because we’ve got the data to help you do it! In 2016, Informz clients implemented over 7,000 subject line tests resulting in over 100 million emails sent as part of an A/B test. That’s a lot of testing! We knew there would be […]

How to Increase Open Rates Without Touching the Subject Line!

Although it’s been said you get one chance to make a good impression, with email marketing you actually have three chances to make a great inbox impression. The three chances – or email elements – are the friendly from, the subject line and the pre-header text. Of these three, the subject line is the one […]

Can Email Make You Feel Lucky?

Have you ever felt lucky to belong to an organization? Fraternities or sororities, sports teams, charities, local advocacy groups; whatever the type may be that sense of belonging can make you feel lucky, like you’re special. I recently experienced this very thing with a gym I joined. The same day that I signed up online […]

The People’s Choice: Best Subject Lines of 2015

Ready for the key to getting your emails opened and read? Engaging your audience through email starts with a compelling subject line. Ask yourself these questions: Do you know what subject lines work best for your audience?  What makes a subject line engaging? Humor? Thankfulness? Does your audience respond to personalization? We did the leg-work and dug […]