Category: Social Media

5 Tips for Membership Marketing on Social Media

Social media is a great place for community building and promoting brand awareness. Here are some key points to keep in mind when your organization’s goal is to increase membership via social media. 1. Fans are great too! Your goal is likely to “turn followers into members,” which makes sense. But don’t ignore followers that […]

Informz Socializer

Informz Socializer is Here!

Calling all social media manager rockstars! We are thrilled to announce that the newest product in the Informz portfolio of solutions — Informz Socializer — is now available. Socializer is a comprehensive social media management solution, putting everything a social media manager needs easily within reach. Looking to increase the efficiency and effectiveness of your […]

how to choose a social media management tool

How to Choose a Social Media Management Tool

Social media is one of the easiest ways to connect with your audience, get to know what they’re looking for, and then engage with them about your organization. As a nonprofit marketer, social media is even more essential because it can be one of the most cost-effective ways to keep constituents engaged and give them […]

3 Reasons Why Your Organization Needs Social Media

You may not feel like there is any special reason to create accounts for your organization on Facebook, Twitter, LinkedIn, etc. but the truth is, you need to establish your brand’s presence somewhere on social media. “Need” may sound like a strong word, but it’s true! Whether you are an association, or retailer, or publisher, or […]

social advertising

Social Advertising for Newbies (Here’s What Worked for Me)

No, I am not a summer intern, trying my hand at corporate social media for the first time. Over the past four years I have been managing corporate social media accounts. Something I had not done, however, was dip my toe into the art of social advertising. When my manager first broached the subject of […]