Category: Segmentation

It's time to get personal!

It’s obvious that the current economic climate is causing organizations to rethink their marketing approach. Some will simply cut back on spending, hoping this will allow them to ride out the storm while others may focus more attention on their strongest existing relationships, trying to maintain their best revenue sources. There are many different approaches, […]

Our Greatest Hits!

With the halfway point for the year right around the corner (wow — where did the last five months go!?), now is a great time to take a look at your goals for 2011 and your progress towards achieving them. Have you conquered integrating your email marketing and social media efforts? What about deliverability — […]

In Email Marketing, Relevance Rules

Are you an email marketer who loves a good statistic? If so, here’s one you can’t afford to ignore: The No. 1 reason people unsubscribe from email marketing messages, according to Forrester Research, is irrelevance. Nearly three-quarters of people, some 74 percent, are turned off by, and therefore tune out, messages that have nothing to […]

How to Create Great Email Content (It's Not About You)

Everyone wants (or should want!) to create great email content, because having great content is what leads to great results.  Offering something of value to your members is what will make them consistently open, click, and share your emails.  Creating great content is easier than you think, just follow a few simple strategies. 1. It’s All […]