Category: Segmentation

A Case of the Mondays

A couple weeks ago, I had a serious case of “the Mondays.” What started out as a nightmarish Monday morning where I was responsible for sending an email with no content to a large group of clients, unexpectedly ended on a positive note. Customized messaging, or as we call it here at Informz, dynamic segmentation, […]

Communicating Through the Generation Alphabet

Membership can be finicky these days. Just when we think we have mastered our audience and our benefits to them, something else comes out to make us say “ hmm.” Whether this be communication outlets such as Facebook, a closed social community or research that decides that deeper segmentation needs to be done in order to […]

What I Want You to Know about Email Marketing

I wanted to use this week to share a few tips with you that a few of our eMarketing Advisors–your partners for success at Informz–asked me to share with everyone when it comes to email marketing. Here at Informz we offer many suggestions on subject lines, design and improving click-thru rates, but what about those […]

Email Marketing and the Small Business

In the article Email Insider: Email Marketing Tools: The Basics & Beyond recently released by MediaPost Publications, we learn just how important email marketing has become to small businesses and their marketing initiatives. With direct mail  and print advertising on the decline, email marketing has proved to be more cost effective and consistent than it’s […]

eNewsletter World Unconference Recap

Earlier this week I attended my first “unconference” event – Niche Media’s eNewsletter World Unconference in Dallas! This was a great opportunity to talk enewsletter essentials, network with other email marketers, and learn new tips, tricks and tactics for email marketing. Here are my top takeaways from the event: Segmentation gives you the best bang […]