Category: Segmentation

One-Size-Fits-None: Why Segmentation is so Important to Associations

Today we welcome a guest post from Amanda Myers at Abila. Make sure to stop by and see Abila this week at the Informz Users Conference! There are a lot of studies out there that have looked into member engagement from the perspective of what organizations think works or what members say they want. We […]

TMA Gets Personal with Personas

Texas Medical Association (TMA) is the nation’s largest and most powerful state medical society and is recognized as a thought leader among medical associations. With over 49,000 physician and medical student members across the state, TMA serves a very large and diverse audience. Like most organizations, TMA has A LOT of member data and is […]

Beta Theta Pi raises $300,000 in one month with blended fundraising strategy

Informz Success Story Beta Theta Pi used Informz as part of a blending fundraising strategy to raise $300,000 for their Annual Fund in one month. Leading up to the end of their fiscal year, Beta Theta Pi developed a blended fundraising strategy to make a big push to donate to the Beta Leadership Fund. Their strategy included direct […]

12 Email Marketing Basics Everyone Should Follow

There’s a huge difference between email and email marketing. The first method involves sending a single blanket message to a list of people who are supposedly interested in what you have to say. The second method of email marketing involves strategy. If you’ve read this far, keep going to confirm that your emarketing efforts are on […]

How One Association Easily Targets, Customizes and Creates Relevant Email

The importance of relevant, targeted email content was not lost on the Healthcare Businesswomen’s Association (HBA). The HBA was spending a lot of time – upwards of twelve hour a week – creating 15 customized versions of their weekly enewsletter, and knew that there had to be an easier way. Once they discovered some of […]