Category: Reporting

We Should Thank Our Data

We collect it, we store it, and we even say “sure, we’ll use it for something.” How often do you hear yourself saying this and never following through with it? I have been there. In my years of marketing membership, our membership forms were four pages long with some essential fields but with equal non-essential […]

Top 3 Tips for Successful Membership Retention

We’ve been talking about membership retention a lot lately and the importance of converting those silent members to lifetime members. It might seem like a pretty daunting task, but it is possible! Here are three easy tips for successful membership retention: 1. Don’t forget. Just because they renewed, doesn’t mean they have allegiance to your […]