Category: Reporting

8 Things Your Email Heat Map is Telling You

The hot summer weather reminds me of one of my favorite email reporting tools – the email activity heat map! I’m always looking to optimize and increase email campaign performance and the heat map quickly helps me evaluate click traffic and trends. I walk away with actionable items to tweak or ideas for what to A/B test. […]

Beyond Opens and Clicks: 3 Email Metrics You Need to Track

For marketers who are just getting their feet wet with email marketing and all the great reporting capabilities it offers, seeing the basic stats on your email’s performance – like opens, clicks, and deliveries – can be exciting. Getting an (almost) instant understanding about how well your message resonated with your audience is one of […]

If You Email But Don’t Analyze it, Did it Really Happen?

This time of year is all about good intentions and resolutions: “I am going to make healthier sides for Thanksgiving dinner.” “I am going to get all of my holiday shopping done early!” “Starting the first of the year, I am going to start exercising!” Each of us make them every year and sometimes follow […]

Beta Theta Pi raises $300,000 in one month with blended fundraising strategy

Informz Success Story Beta Theta Pi used Informz as part of a blending fundraising strategy to raise $300,000 for their Annual Fund in one month. Leading up to the end of their fiscal year, Beta Theta Pi developed a blended fundraising strategy to make a big push to donate to the Beta Leadership Fund. Their strategy included direct […]

Attributing over six figures of non-dues revenue to email

Informz Success Story How valuable of a channel is email marketing when it comes to collecting non-dues revenue? That’s exactly what the American Library Association (ALA) wanted to find out. ALA implemented conversion tracking with Informz to monitor transactions that came in through email marketing for books, publications, online learning and library-related products. Since implementing conversion tracking, […]