Category: Personalization

One-Size-Fits-None: Why Segmentation is so Important to Associations

Today we welcome a guest post from Amanda Myers at Abila. Make sure to stop by and see Abila this week at the Informz Users Conference! There are a lot of studies out there that have looked into member engagement from the perspective of what organizations think works or what members say they want. We […]

Let’s Get Personal

Or… should I say you DID get personal!!! The 2016 Association Email Marketing Benchmark Report is out and I am excited to see that more of us email marketers are using personalization! Last year there was a jump in STO (Send Time Optimization), which is the first and easiest step in sending a personalized mailing. A few weeks […]

TMA Gets Personal with Personas

Texas Medical Association (TMA) is the nation’s largest and most powerful state medical society and is recognized as a thought leader among medical associations. With over 49,000 physician and medical student members across the state, TMA serves a very large and diverse audience. Like most organizations, TMA has A LOT of member data and is […]

Personalization Opportunities Abound with Marketing Automation

We know the statistics, we have the proof. Personalized emails consistently outperform non-personalized communications. The question I have for you is, how do you define personalization and how are you incorporating it into your email strategy? If your definition of personalization is using a name field in a subject line then you are just scratching […]

4 Ways to Achieve Relevancy in the Inbox

Looking to up your email relevancy game? Now is the perfect time to start. The 2014 Association Email Marketing Benchmark Report released last month found that above everything (including mobile design and other trends) relevant, targeted emails perform the best and have the highest engagement numbers. How do you achieve relevancy? Here are some ideas. […]