Category: Open Rates

Email Open Rate

How We Got a 50% Email Open Rate (And You Can Too!)

Well, a 52% email open rate to be exact. Good email marketers regularly track their email metrics. Great email marketers regularly track their email metrics and then make improvements to their program based on their results. On our marketing team, our campaign manager does this really well. She’s so good at following up on the […]

5 Best Practices to Increase Open Rates

I don’t know about you, but if I hear the words “increase” and “open rates” in the same sentence, my ears immediately perk up. Whatever it is that people are selling to increase open rates, I’m buying. If you read our blog on how to increase open rates without touching the subject line, then you […]

Benchmark Data: Results by Number of Recipients

This month’s data spotlight looks at the affect of list size on open and click rates. (click to enlarge) At first glance, it’s quite clear that the smaller a mailing list is, the higher the open and click rates are. Emails sent to the smallest group examined — less than 50 subscribers — had the […]

Subject Lines for the Top 10 Emails with the Highest Open Rates

What’s the secret to a great subject line? Every email marketer wants to know the answer to that question. It’s easy to make assumptions and think that creative subject lines have better open rates or a standard subject line like “Association XYZ Monthly Update” works best because it’s familiar, but we’re data people, so we […]