Category: Nonprofits

Only 8 weeks ‘til Giving Tuesday 2016

Here in Upstate New York, you can already feel the weather turning. Leaves are starting to change colors, nights are cooler, we have even had our first frost advisory. As much as these sunny, 70 degree days may try to fool us, there is no denying that it is fall and it’s time to start […]

Beta Theta Pi raises $300,000 in one month with blended fundraising strategy

Informz Success Story Beta Theta Pi used Informz as part of a blending fundraising strategy to raise $300,000 for their Annual Fund in one month. Leading up to the end of their fiscal year, Beta Theta Pi developed a blended fundraising strategy to make a big push to donate to the Beta Leadership Fund. Their strategy included direct […]

How the National Kidney Foundation Re-Engaged 13,000 Subscribers with Informz

Informz Success Story Love Your Kidneys, a monthly enewsletter sent to over 300,000 subscribers by the National Kidney Foundation (NKF), delivers news for patients and families on kidney health. When email metrics fell, NKF utilized Informz reports to identify unengaged subscribers and conduct a re-engagement campaign. The results? Over 13,000 subscribers with renewed interest and open rates that were 155% […]

Email Marketing Benchmark Report Webinar

I’ve been speaking with association and nonprofit email marketers a lot lately about the importance of data and how to improve your email strategy using data that you have. After all, data analysis is the basis for strategic email marketing, but uncovering what metrics matter and what to do with them isn’t always easy. If […]

Benchmark Data: Results by Email Frequency

How many emails should I be sending? How much email is too much email? How do I keep members informed and engaged while avoiding inbox fatigue? Every email marketer wants to know the answers to these questions. Looking at results from over 1 billion emails sent last year by our association and nonprofit clients, we found […]