Category: Mobile

3 Advanced Strategies for Email Marketing Warriors

You’ve got a shiny new template and some fresh content with an irresistible subject line that is sure to result in lots of opens and clicks. You’re good at what you do as an email marketer, but don’t you want to be a warrior? Don’t you want to be the best around, like Daniel LaRusso […]

Top Questions to Ask When Looking for a Mobile App Vendor

There are lots of mobile event app providers out there and not every app is created equal. We know the selection process can be stressful, so we put together a checklist of questions that you can ask when interviewing potential mobile app vendors. Start by narrowing down your top app providers based on your event […]

Why is my click rate so low?

Your mailing has sent. It’s (hopefully) been received and opened. What comes next? The click. Some say that the click is the most important part. Your click rate is a good indicator of how readers are interacting and engaging with your emails, and the number one factor we can link to engagement is relevancy. Relevancy is […]

300+ Staff Hours Eliminated & $38k Saved? It’s true.

The Golf Course Superintendents Association of America, GCSAA, was spending a substantial amount of time each week to get enewsletters out the door. Countless hours of IT staff time was required to create and modify templates, manage vendor relationships, and fix deliverability issues. On top of that, member retention had nosedived. GCSAA switched to integrated […]

Benchmark Data: Results by Email Client Type

We’re getting closer and closer to the release of the 2014 email marketing benchmark report and we have more data to preview to our blog readers! Last month we covered overall email metrics (delivery, opens, and clicks) and this month we’re looking at open results by email client type. Once again, mobile usage leads with 44.7% […]