Category: Membership Retention

Dress Up Your Email List for the Holidays

Email marketing is crucial for customer retention and keeping your readers in the loop, especially around important events and busier times of the year. With the holiday season right around the corner, now is the perfect time to take a look at your email list to make sure your email marketing is as effective as […]

Client Success Story: National Kidney Foundation

This week we hosted a webinar and released a new case study about how the National Kidney Foundation (NKF) embarked on a re-engagement campaign to increase their below-average open and click-thru rates in their monthly enewsletter. The campaign  resulted in an increase in open rates by 155% and click-thru rates by 14%, and the re-engagement […]

Marketing to Membership Associations

I recently attended a live presentation on strategies for successful recruitment and retention for associations given by Association Trends. The association industry is growing rapidly in the United States, totaling approximately 147,500 associations with more than 1,000 new ones created every year. Every year they face the same challenge—how can they overcome the challenge of […]

Membership Marketing is Changing

I am fresh back from the 2012 ASAE Membership, Marketing and Communications (MMC) Conference in Washington DC last week and boy was it great! Not only did I get to see some old colleagues, I was able to hear some amazing speakers. The highlight for me was hearing the author of “The End of Membership […]

Thanking your members all year long

As Veteran’s Day came and went, I read in many Facebook posts, “we should honor our veterans every day, not just one day a year.” I think we can all agree on that statement; but the same should be said throughout your association when it comes to your membership. Members chose your association for many […]