Category: Membership Retention

Public Displays of Thanks to your Members

As association professionals, it’s easy to get caught up in finding new ways to reengage MIA members, but you might inadvertently ignore your actively involved members. While a good ole’ re-engagement campaign is a great way to re-commit those who have fallen off your organization’s wagon, don’t forget to show thanks during this upcoming holiday […]

Score with these member engagement strategies

Over the past few years I have loosely co-managed a fantasy football team with my husband in an ESPN hosted league comprised of a group of friends with demanding jobs and busy schedules. Because my responsibilities as co-manager ceased to exist after our team name was chosen and the draft party was over, I have […]

Spread the Holiday Cheer

Can you believe it? Fall is here, winter is right around the corner, and that means that the holidays are, too. As an association, you are used to receiving those boxes of chocolates — the ones you never know what’s inside until you bite into them — from vendors as a thank you for the […]

You Ask It, We Answer It!

It’s getting close to the end of the year and marketers are working on next year’s email marketing plans. Are you in the middle of working on your organization’s plan and getting stuck with questions that need answering? Then this webinar is just for you! Join us on Wednesday, November 14th at 2pm US EDT […]

Welcome to the club!

This month we released a new email marketing guide all about sending welcome emails to new subscribers. Welcome emails tend to see higher open and click-thru rates than other emails. Why? Because readers tend to be the most interested in your organization’s emails at the start of the subscription process, when you are new to them. […]