Category: Membership Retention

4-Step Strategy for Recruiting Lapsed Members

Like most organizations, the American Association for Respiratory Care’s membership levels didn’t plummet overnight. They had telltale signs that things weren’t moving in the right direction. For AARC, it had been a bit of a balancing act. Membership had been flat year-over-year until the number of lapsed members outpaced new member registration. Not unlike a […]

Much Ado About New Membership Communications

Shakespeare once said, “All the world’s a stage,” and if that’s true then keeping your audience engaged should be a top priority. Membership communications are often a difficult thing to figure out. Have you ever asked yourself, “Am I sending too much email?” “Not enough email?” “Am I even sending anything at all?” Today we are […]

[Infographic] Top 10 Blog Posts from 2015

2015 certainly has been a great year here at Informz and we hope that you’ve enjoyed following along on the Informz blog. From our biggest Informz Superfan Summit yet, to making the Inc. 5000’s Fastest-Growing companies and the Albany Business Review’s Best Places to Work for the second consecutive year, to keeping up with the […]

Recruitment and Retention: Effectively Communicating Membership Value

If membership is the lifeblood of any association, then it’s imperative to have a sound recruitment and retention strategy that clearly defines the value of joining a group. Did you know that it costs up to 10x more to recruit new members than it does to retain them? You can’t have one without the other, so […]

Content Marketing: The Modern Marketing Game Plan

Last year I was attending an email marketing conference in Dallas and Joe Pulizzi from Content Marketing Institute had a session all about content marketing. I wasn’t attending this conference for content marketing tips – I was there to learn about email! – but my greatest takeaways from that event came from Joe’s content marketing […]