Category: Marketing Journey

Campaign Flow Tips

5 Simple Campaign Flow Tips I Use Every Day

In the past three years, I’ve built a lot of automated email campaigns. I know the excitement of activating an event campaign and watching registrations come flying in. I also know the disappointment of discovering that a wait step wasn’t configured exactly like you planned, resulting in rapid-fire emails. Fully automated email campaigns are flipping […]

How to Choose the Best Marketing Promotional Items

“Let’s do something different this year. Let’s find a great promo product for our company, something cost-effective, but that people will use. Something fresh!” How many of you have had this conversation at your marketing meetings to kick off the year? As the marketing assistant, and person responsible for our promotional products, my heart skips […]

Email Subscribers

How to Create a Blog that Grows Email Subscribers

Well, I guess I really should name this blog: How I am Trying to Create a Blog that Grows Email Subscribers… You see, about 7 years ago we had no blog, no marketing team, no email marketing (and yes, we were an email company!) and I took on the task of starting our first marketing […]