Category: Marketing Journey


Advice for the Modern Marketer: How to Explain What You Do

Marketers are hard at work trying to make things happen for their organizations. It can be challenging when it comes to explaining exactly what you do to non-marketers. It’s even harder to illustrate the blood, sweat, and tears (sometimes literal tears) that you invest in your work. For a digital marketer, “What do you do […]

achieve your mission

5 Ways I Can Personally Help You Achieve Your Mission

I have some good news. Did you know that Informz can help to build and send your emails for you? I’m not referring to the platform itself, I’m talking real people who can physically build and send emails on your behalf! As Professional Services Project Manager here at Informz, I spend my days getting your […]


Networking Tips: Turning Strangers into Acquaintances

When it comes to building a professional network, I’ll take quality over quantity any day. That’s why you won’t find me soliciting strangers to join my professional network. (Contrary to popular belief, there is no prize for the person who collects the most names.) So how do you build a quality professional network? Attitude and […]

What Unsubscribers Can Teach an Email Marketer

I’m sitting at my desk creating another masterpiece (email/landing page/automated email campaign) and I see my “Darn, Another Unsubscriber” folder jump one more. This means someone unsubscribed. What?! Why?! Informz automatically unsubscribes non-delivered emails (and I hold that feature near and dear to my heart in the name of sender reputation), but there’s a person […]

deep clean database

How to Deep Clean Your Database (And Keep It That Way!)

We LOVE data. And we know you guys do, too. Our subject line data webinar is our best attended event and our benchmark report is our single most downloaded resource. But those reports aren’t worth their salt unless they’re reliable. So how do we keep a clean database? Make it someone’s job, of course! Perhaps the […]