Category: Marketing Journey


Why Do You Need a Company Blog?

Hi there, Kate Jones here. I’m the Digital Marketing Specialist here at Informz and as of a year and a half ago, I did not have any blogging experience. Email campaigns, social media, website, sure check those boxes but blogs? I wasn’t too familiar with corporate blogging or why it could be helpful. Well fast […]

Rebuilding our welcome campaign

Why We Knocked Down our Welcome Campaign and Rebuilt It

Have you ever had an automated campaign that was rocking in the open and click department, but failing in the conversion department? We did. At the end of 2016, I sat down with Amie, our campaign queen, to talk about ideas for refreshing our current campaigns. We thought about what new campaigns we wanted to […]

Our Top 5 Most Popular Blogs (Ever)

Over the past seven years, we’ve published hundreds of blog posts. We’re excited (and proud!) of how we’ve grown the blog. This year, we’re putting even more resources into making the blog the best that it can possibly be. So we strategized. Brainstormed. How can we make the blog better? What are we doing now […]

public speaking

What I’ve Learned on my Journey to Great Public Speaking

I accepted the position of Senior Digital Marketing Strategist at Informz knowing that public speaking was an important component to the job. When the job offer came through I remember being excited as I read the job description out loud to my husband. I thought the job would be a great fit and I wanted […]

Campaign Flow Tips

5 Simple Campaign Flow Tips I Use Every Day

In the past three years, I’ve built a lot of automated email campaigns. I know the excitement of activating an event campaign and watching registrations come flying in. I also know the disappointment of discovering that a wait step wasn’t configured exactly like you planned, resulting in rapid-fire emails. Fully automated email campaigns are flipping […]