Category: Marketing Journey

3 Essential Landing Page Elements that Convert

Landing pages can have a big impact on audience engagement, event registrations, and even revenue. There’s a lot of pressure to get it right. Every element of a landing page needs to be optimized. I’m not a designer or landing page expert, but I’ve built a landing page or two during my time as a marketing […]


Advice for the Modern Marketer: How to Explain What You Do

Marketers are hard at work trying to make things happen for their organizations. It can be challenging when it comes to explaining exactly what you do to non-marketers. It’s even harder to illustrate the blood, sweat, and tears (sometimes literal tears) that you invest in your work. For a digital marketer, “What do you do […]

achieve your mission

5 Ways I Can Personally Help You Achieve Your Mission

I have some good news. Did you know that Informz can help to build and send your emails for you? I’m not referring to the platform itself, I’m talking real people who can physically build and send emails on your behalf! As Professional Services Project Manager here at Informz, I spend my days getting your […]


Networking Tips: Turning Strangers into Acquaintances

When it comes to building a professional network, I’ll take quality over quantity any day. That’s why you won’t find me soliciting strangers to join my professional network. (Contrary to popular belief, there is no prize for the person who collects the most names.) So how do you build a quality professional network? Attitude and […]

What Unsubscribers Can Teach an Email Marketer

I’m sitting at my desk creating another masterpiece (email/landing page/automated email campaign) and I see my “Darn, Another Unsubscriber” folder jump one more. This means someone unsubscribed. What?! Why?! Informz automatically unsubscribes non-delivered emails (and I hold that feature near and dear to my heart in the name of sender reputation), but there’s a person […]