Category: Marketing Journey

What Unsubscribers Can Teach an Email Marketer

I’m sitting at my desk creating another masterpiece (email/landing page/automated email campaign) and I see my “Darn, Another Unsubscriber” folder jump one more. This means someone unsubscribed. What?! Why?! Informz automatically unsubscribes non-delivered emails (and I hold that feature near and dear to my heart in the name of sender reputation), but there’s a person […]

deep clean database

How to Deep Clean Your Database (And Keep It That Way!)

We LOVE data. And we know you guys do, too. Our subject line data webinar is our best attended event and our benchmark report is our single most downloaded resource. But those reports aren’t worth their salt unless they’re reliable. So how do we keep a clean database? Make it someone’s job, of course! Perhaps the […]

The Key to Embracing Change

We’ve all been the “new” employee at some point. Whether you started a career at a brand new company or moved into a new role at your current employer, you know what it feels like to be the “new kid on the block.” You probably felt anxious, maybe a little nervous, but also motivated, and pretty […]

Ask A Strategist: How to Get Buy-In from Your Boss to Test Subject Lines

As the Strategic Services Manager at Informz, I often find myself hearing the same questions asked repeatedly from clients in all different industries, so I’d like to introduce our newest series on the blog: Ask A Strategist! This post is addressing a question I’ve heard a lot lately, especially with the release of our newest […]

Email Open Rate

How We Got a 50% Email Open Rate (And You Can Too!)

Well, a 52% email open rate to be exact. Good email marketers regularly track their email metrics. Great email marketers regularly track their email metrics and then make improvements to their program based on their results. On our marketing team, our campaign manager does this really well. She’s so good at following up on the […]