Category: Marketing Automation

Much Ado About New Membership Communications

Shakespeare once said, “All the world’s a stage,” and if that’s true then keeping your audience engaged should be a top priority. Membership communications are often a difficult thing to figure out. Have you ever asked yourself, “Am I sending too much email?” “Not enough email?” “Am I even sending anything at all?” Today we are […]

How to Rock Marketing Automation

Many organizations are asking how to prepare for and rock marketing automation. Change is hard, take it from me. I have historically owned a stockpile of jeans that I couldn’t bear the thought of getting rid of. What if I needed that one pair back in the closet? Well adopting new technology requires accepting change and […]

Improve New Member ROI with On-boarding Campaigns

Don’t lose your members at ‘hello,’ increase your new member ROI. Cultivation is hard work! Whether you are seeking new employees or cultivating new constituents, recruitment programs take time, effort and money. To achieve a profitable return on investment, it makes good business sense to have a strategy in place to give new recruits the […]

SCB’s Journey to Automated Campaigns

One of my clients, the Society for Conservation Biology, recently approached me with questions about how they could maximize their iMIS integration with Informz. Among the tools recommended for their email marketing tool box was the powerful Campaign Designer – part of the Informz Marketing Automation Suite. Decision for First Campaign to Automate A key task that Society for Conservation Biology (SCB) performed […]