Category: Marketing Automation

6 Abandoned Web Activities to Follow Up On

Does the popular marketing phrase “send the right message to the right person at the right time” encourage or discourage you? For too many marketers, this catchy phrase implies a level of marketing that seems beyond their reach. To achieve that level of sophistication, they imagine a huge technology investment followed by a time-consuming data […]

most asked webinar questions

Your Most-Asked Digital Marketing Questions, Answered

One of the perks of attending a live webinar is the opportunity to ask questions. We get a lot of great questions from attendees during our webinars. I compiled a few of the most-asked questions and consulted our team of marketing experts for their responses. Q: Does the word “free” impair deliverability or trigger spam […]

association event ideas

3 New Strategies Associations Are Using to Market Events

When it comes to getting attendees at your events and bringing in that highly coveted non-dues revenue, the heat is on. Are you sick of the same ole’ marketing plans for your annual events? Are you wondering how you can kick it up a notch? Here are a few ideas for your next event marketing […]

Lead Scoring Hacks

Have you ever found yourself pointing fingers about lead quality – sales saying marketing isn’t sending me good leads and marketing saying sales isn’t following up? Is your sales team saying that there are too many names to follow up with or that leads aren’t converting? Have you wanted to do lead or engagement scoring […]

3 Essential Landing Page Elements that Convert

Landing pages can have a big impact on audience engagement, event registrations, and even revenue. There’s a lot of pressure to get it right. Every element of a landing page needs to be optimized. I’m not a designer or landing page expert, but I’ve built a landing page or two during my time as a marketing […]