Category: Marketing Automation

marketing automation

6 Steps to Implementing a New Marketing Automation Tool

So, you’ve watched a handful of demos, got buy-in from key stakeholders, and you’ve made your decision on new marketing automation software: congratulations! Now you’re ready to get up and running with your cool new tools. Not so fast. Next comes training and implementation. Implementing marketing automation can be a little overwhelming because it touches […]

Much Ado About New Membership Communications

Shakespeare once said, “All the world’s a stage,” and if that’s true then keeping your audience engaged should be a top priority. Membership communications are often a difficult thing to figure out. Have you ever asked yourself, “Am I sending too much email?” “Not enough email?” “Am I even sending anything at all?” Today we are […]

How to Rock Marketing Automation

Many organizations are asking how to prepare for and rock marketing automation. Change is hard, take it from me. I have historically owned a stockpile of jeans that I couldn’t bear the thought of getting rid of. What if I needed that one pair back in the closet? Well adopting new technology requires accepting change and […]

Improve New Member ROI with On-boarding Campaigns

Don’t lose your members at ‘hello,’ increase your new member ROI. Cultivation is hard work! Whether you are seeking new employees or cultivating new constituents, recruitment programs take time, effort and money. To achieve a profitable return on investment, it makes good business sense to have a strategy in place to give new recruits the […]