Category: Infographic

Infographic: Recharge Your Email Marketing

We love benchmark data because it helps provide some answers about what the best performance being achieved is. What are average delivery, open, and click rates? Do other associations have as many mobile readers as I do? How many emails are other associations sending? How do I compare to my peers? It’s great to see what […]

Benchmark Data: Results by Number of Links

This month’s data piece looks at results by number of links and how the number of links affects click rate. Not surprisingly, the more links an email contains, the higher the click rate tends to be. “How do I improve my click rate?” is one of the top questions we’re asked, and looking at this data […]

Top 10 Blog Posts from 2013

As 2013 comes to a close, we thought we’d take a look at the top 10 most popular blog posts from the year, and we’re not surprised with the results. Email design, deliverability, industry updates, and benchmark data popped up on the list — many times more than once each. Take a look at the list! […]

Am I sending too much email?

That’s a question we’ve heard a time or two (or two thousand). It’s a popular question, and rightfully so. No one wants to bombard their members with email. We’ve released a lot of email marketing benchmark data this year. Two different reports (find them here) outline dozens of findings from over 1,100 associations that use […]