Category: Infographic

How Does Your Association Measure Up?

Since the 2015 Association Email Marketing Benchmark Report made its big debut last month, association and nonprofit marketers everywhere have been able to see how their email programs are performing compared to the programs of their association peers. Some of my favorite metrics, besides the old standbys of delivery, opens, and clicks, are the frequency […]

[Infographic] 2014 Year in Review

As another year comes to a close, it’s always fun to look back and reflect on the year’s highlights. Last week we shared our Top 10 Blog Posts from the Year, and today, we’re looking at data (our favorite thing). Here are some fun numbers from our year! We can’t wait to see where 2015 […]

[Infographic] Top 10 Blog Posts from 2014

2014 was a big year at Informz and it was all documented on the Informz blog. From moving our headquarters to 19 Railroad Place in beautiful downtown Saratoga Springs, NY, to winning spots on two noteworthy lists (Inc. 5000’s Fastest-Growing Companies and the Albany Business Review’s Best Places to Work) to covering digital marketing trends […]

Efficient Email Marketing [Infographic]

Are you on a mission to create a more efficient email marketing program at your organization? Here are our favorite tools to keep in your back pocket to save time and money and elevate your efficiency and effectiveness. (click to enlarge) Integrated Email Marketing We are clearly big fans of integrated email marketing at Informz. […]

Benchmark Data: Results by Subject Line Length

With just a few days left before the full release of the 2014 Association Email Marketing Benchmark Report, anticipation is really building! We’ve got another sneak peak at data today: results by subject line length. (click to enlarge) Not surprisingly, subject lines with fewer characters continue to outperform longer subject lines. With more and more subscribers […]