Category: Fundraising

Email marketing's role in a blended fundraising strategy

How can I use email marketing with my fundraising efforts? That’s a question we hear a lot. As a marketer, it’s often a difficult task pinpointing the right elements of your marketing efforts that drove a prospective donor become a donor. Often times, the answer isn’t the same for everyone, and a multi-channel communications strategy provides […]

Give thanks to your donors

As we approach the season of over eating, over spending and over communicating, what are we to do? Wait, did I just say over communicating?  As the marketing strategist at Informz, I can’t help you with shopping or dieting, but I can help you with your email communications. In the world of fundraising, this is […]

Fire Up Your Fundraising

Do you ever feel like a broken record, constantly asking people to volunteer or donate? Year after year, it seems like it’s always the same group that donates, but what do you do when your message has fallen on deaf ears? Or worse yet, what if your committed donors start falling off? It is time […]

Texting 1, 2, 3! Increasing Engagement in 160 Characters or Less

Tomorrow we’re hosting a great webinar with Kelly Flowers at Growthvine all about creating text messaging campaigns! Texting your friends comes naturally, but texting membership renewals may not. Join Jeanette Brown, Marketing Strategy Manager at Informz and Kelly Flowers, Principal, at GrowthVine, for Texting 1, 2, 3! Increasing Engagement in 160 Characters or Less. This […]

Using Email Marketing to Boost Fundraising Efforts

Email marketing can really make a difference in your fundraising campaigns. As times change and technologies evolve, so should the practices in raising money. Many fundraisers are stuck in a circle of direct mail and have hit a plateau in their giving and participation numbers. Now is the best time to look to email as […]