Category: Email Frequency

How one Association Solved the Email Frequency Debate with Testing

How often is too often to send an email to your members? Are you having trouble finding the sweet spot for member outreach? Determining the right email frequency can be tricky. One nonprofit association, EDUCAUSE, was struggling with this very issue. I spoke with Cathy Hafkus and Sarah Coward from EDUCAUSE about their process for […]

Benchmark Data: Results by Email Frequency

How many emails should I be sending? How much email is too much email? How do I keep members informed and engaged while avoiding inbox fatigue? Every email marketer wants to know the answers to these questions. Looking at results from over 1 billion emails sent last year by our association and nonprofit clients, we found […]