Category: Email Frequency

sending too much email

Sending too much email?

Talk to any email marketer about their email programs, and there is one topic that’s bound to come up: email frequency. Oversending is a big concern for marketers today. Inbox fatigue is real. You don’t want to push subscribers to the point where they’re driven to the point of hitting the unsubscribe button. The 2017 […]

How to Manage Email Frequency

One of the most frequently asked questions of our Digital Marketing Strategists seems like it might be a simple one: am I sending too much email? The answer isn’t always a straight “yes” or “no,” — there are often several factors influencing frequency. But managing frequency is easier than ever with our strategists’ four-step frequency management plan, available […]

[Infographic] Top 10 Blog Posts from 2014

2014 was a big year at Informz and it was all documented on the Informz blog. From moving our headquarters to 19 Railroad Place in beautiful downtown Saratoga Springs, NY, to winning spots on two noteworthy lists (Inc. 5000’s Fastest-Growing Companies and the Albany Business Review’s Best Places to Work) to covering digital marketing trends […]

12 Email Marketing Basics Everyone Should Follow

There’s a huge difference between email and email marketing. The first method involves sending a single blanket message to a list of people who are supposedly interested in what you have to say. The second method of email marketing involves strategy. If you’ve read this far, keep going to confirm that your emarketing efforts are on […]

Determining the Right Email Frequency

How many emails should I be sending? How much is too much email? How do I keep members informed and engaged while avoiding inbox fatigue? Every email marketer wants to know the answers to these questions. According to the 2014 Association Email Marketing Benchmark Report, 70% of associations send 1–5 emails to members each month. […]