Category: Email Frequency

How to Manage Email Frequency

One of the most frequently asked questions of our Digital Marketing Strategists seems like it might be a simple one: am I sending too much email? The answer isn’t always a straight “yes” or “no,” — there are often several factors influencing frequency. But managing frequency is easier than ever with our strategists’ four-step frequency management plan, available […]

[Infographic] Top 10 Blog Posts from 2014

2014 was a big year at Informz and it was all documented on the Informz blog. From moving our headquarters to 19 Railroad Place in beautiful downtown Saratoga Springs, NY, to winning spots on two noteworthy lists (Inc. 5000’s Fastest-Growing Companies and the Albany Business Review’s Best Places to Work) to covering digital marketing trends […]

12 Email Marketing Basics Everyone Should Follow

There’s a huge difference between email and email marketing. The first method involves sending a single blanket message to a list of people who are supposedly interested in what you have to say. The second method of email marketing involves strategy. If you’ve read this far, keep going to confirm that your emarketing efforts are on […]

Determining the Right Email Frequency

How many emails should I be sending? How much is too much email? How do I keep members informed and engaged while avoiding inbox fatigue? Every email marketer wants to know the answers to these questions. According to the 2014 Association Email Marketing Benchmark Report, 70% of associations send 1–5 emails to members each month. […]

How one Association Solved the Email Frequency Debate with Testing

How often is too often to send an email to your members? Are you having trouble finding the sweet spot for member outreach? Determining the right email frequency can be tricky. One nonprofit association, EDUCAUSE, was struggling with this very issue. I spoke with Cathy Hafkus and Sarah Coward from EDUCAUSE about their process for […]