Category: Events

email event promotion metrics webinar blog

2017 Email Event Promotion Microstudy

Have you ever wondered how your association’s event promotion strategy compares to other organizations’? Association marketers were asking us these questions: How does my promotional strategy line up to what others are doing? How many months in advance should we start promoting our annual event? Do our open and click rates seem on par with […]

email event promotion metrics webinar blog

Association Email Event Promotion Metrics [Webinar Recording]

Associations are known for bringing audiences together. One of the most popular ways of doing this is through live events. Email marketing is the primary channel to promote events and drive event attendance. Filling a venue with attendees is no easy task, and performance measurement begins as soon as the first email is sent. Up […]

social media annual meeting

4 Ways to Use Social Media for Annual Meetings

Annual meetings are a great way to provide members with an experience that helps them connect with who you are as an organization. It’s also an opportunity to make them feel engaged with you and a part of what you represent. Using social media for annual meetings and events can help enhance the attendee experience […]

association event ideas

3 New Strategies Associations Are Using to Market Events

When it comes to getting attendees at your events and bringing in that highly coveted non-dues revenue, the heat is on. Are you sick of the same ole’ marketing plans for your annual events? Are you wondering how you can kick it up a notch? Here are a few ideas for your next event marketing […]

Let’s Get Swapping!

Sadly, summer is coming to an end and we are going to be back in the office with no more half day Fridays or casual summer policies. But that doesn’t mean we need to have the summertime blues, because I have a solution for you! Idea Swaps! We have two idea swaps coming up in […]