Category: Engagement

The Importance of User Engagement in Deliverability

Let’s say you walk to your mailbox and find it bursting with lots of mail. The next logical step would be to sort it out because it’s easier to manage, right? You separate your mail into bills, magazines, promotions, and letters. However, even though you sorted your mail into separate piles, each one is still […]

Engagement and The John Lennon Wall

I recently had the pleasure of traveling to Prague, Czech Republic. One of the spots my daughters wanted to visit was the John Lennon wall. When John Lennon was shot in 1980, this innocuous wall became a destination for mourners. Some of them began to create tribute messages on that wall. The tradition has continued […]

How to Build an Easy Engagement Scoring Model that Works

Yes, you read that right. An engagement scoring model doesn’t have to be complex and time consuming. Here’s an example of an association that built a simple engagement scoring model and follow up plan that’s highly effective. So often, organizations wait too long after someone has become unengaged before taking action and redirecting their path. […]

Much Ado About New Membership Communications

Shakespeare once said, “All the world’s a stage,” and if that’s true then keeping your audience engaged should be a top priority. Membership communications are often a difficult thing to figure out. Have you ever asked yourself, “Am I sending too much email?” “Not enough email?” “Am I even sending anything at all?” Today we are […]

3 Questions to Ask to Give Readers What They Want

Writing school can be a diverse realm. On enrolling, you’ll find future poets, essayists, novelists, journalists, and all of their ilk. And, if this gaggle of grammar lovers isn’t diverse enough when simply categorized, you’ll soon find that each and every person has a unique style and equally unique opinions about what is good writing! […]