Category: Email Marketing Tips

How long do you spend on creating a subject line?

If you answered that you are spending little or no time on your subject line, then you need to revisit your tactics.  50% of your email creation time should be spent creating the subject line of your email and then the other 50% on the email content.  The subject line is one of the most […]

Note to Self: Use These 10 Tips to Improve Member Retention Rates with Email

If member retention falls under your purview at your association or non-profit, you already know how critical—and how difficult—a task it is. Members leave for every reason imaginable and no reason at all, but an effective email strategy can improve member retention rates significantly.  This is important because studies show it costs marketers five times […]

Survey Says…Your Days of Playing Mind Reader Are Over!

There’s no better way to figure out what your subscribers and prospects are thinking than by simply asking them. Survey feedback can be tremendously valuable to your organization. Not only will you make it clear that you are looking to fit your the needs of your subscribers, but you’ll strengthen their loyalty, become more relevant, […]

In Email Marketing, Relevance Rules

Are you an email marketer who loves a good statistic? If so, here’s one you can’t afford to ignore: The No. 1 reason people unsubscribe from email marketing messages, according to Forrester Research, is irrelevance. Nearly three-quarters of people, some 74 percent, are turned off by, and therefore tune out, messages that have nothing to […]

How to Create Great Email Content (It's Not About You)

Everyone wants (or should want!) to create great email content, because having great content is what leads to great results.  Offering something of value to your members is what will make them consistently open, click, and share your emails.  Creating great content is easier than you think, just follow a few simple strategies. 1. It’s All […]