Category: Email Marketing Tips

Don’t Hide Your Verbs

Living in New York’s Capital District has some curious academic advantages. This region hosts some remarkable higher education opportunities (including my Alma mater, Rensselaer Polytechnic Institute), and is only a few hours from other towns that have their own profound academic footprint (Boston, New York City, and Montreal). Perhaps, then, it comes as no surprise […]

3 Ways to Use Text Emails In Your Email Marketing Strategy

Email is email right? A snazzy, HTML-stylized piece of art packaged with a header or hero image, fancy font, a button, and a footer. But not all emails need to be “pretty.” Have you ever thought of incorporating simple text emails into your email marketing strategy? I’m suggesting emails with a little less HTML “sparkle” […]

common word confusion

Which Witch?

Whether a brilliant poem or a groan-inspiring pun, I am a complete fool for clever wordplay. For example, read the next couple of sentences out loud: “Which witch did you meet in Salem? “Percival the knight often rode at night.” “A great pirate sees way to seize the seas!” Did you notice something? Each of […]

design skills

Your Organization Needs Your Design Skills (Not Your HTML Skills)

When we decided to make the bold move to remove the presence of the HTML editor in Informz, we had some concerns that our self-identified “hard core” HTML users would be apprehensive. After all, they have invested a lot of time and energy to master HTML to do their jobs.   Thankfully, this hasn’t materialized! Our […]

8 Things Your Email Heat Map is Telling You

The hot summer weather reminds me of one of my favorite email reporting tools – the email activity heat map! I’m always looking to optimize and increase email campaign performance and the heat map quickly helps me evaluate click traffic and trends. I walk away with actionable items to tweak or ideas for what to A/B test. […]