Category: Email Marketing Tips

8 Things Your Email Heat Map is Telling You

The hot summer weather reminds me of one of my favorite email reporting tools – the email activity heat map! I’m always looking to optimize and increase email campaign performance and the heat map quickly helps me evaluate click traffic and trends. I walk away with actionable items to tweak or ideas for what to A/B test. […]

email writing styles

4 Styles of Email Content: What to Use (and When)

Around the turn of the 20th century, French writer Georges Polti compiled a fascinating list literary examples. This list spanned much of Europe’s dramatic history, ranging from the classical Greeks to many of his modern contemporaries. He called his list “The Thirty-Six Dramatic Situations,” and in it he hoped to reduce every example to its most […]

most asked webinar questions

Your Most-Asked Digital Marketing Questions, Answered

One of the perks of attending a live webinar is the opportunity to ask questions. We get a lot of great questions from attendees during our webinars. I compiled a few of the most-asked questions and consulted our team of marketing experts for their responses. Q: Does the word “free” impair deliverability or trigger spam […]

questioning whether to use they, them, and their?

They, Them, and Their

As a writer and editor, written English has always been a source of both joy and frustration. This is simply because it’s easy to make mistakes when we write. After all, English grammar doesn’t always “line up” perfectly. One of the most common sources of confusion I encounter is the use of the pronoun “they.” […]

How to Use Semicolons to Spice Up Your Email Content

They lurk in the dark corners of books, blogs, and articles, prowling and winding their way through each and every word like phantoms until they strike without warning! I’m of course talking about semicolons. I’ve been crafting the English language for most of my professional life, and if there is one thing that can terrify […]