Category: Resources

2012 User Conference

Did you hear the news? The 2012 Informz User Conference official program is here! The second annual Informz User Conference is our client’s best resource for in-depth email marketing educational sessions and hands-on Informz user training. But, it’s not just about the sessions and training! Attendees can also meet up close and personal with the […]

eNewsletter World Unconference Recap

Earlier this week I attended my first “unconference” event – Niche Media’s eNewsletter World Unconference in Dallas! This was a great opportunity to talk enewsletter essentials, network with other email marketers, and learn new tips, tricks and tactics for email marketing. Here are my top takeaways from the event: Segmentation gives you the best bang […]

Our Greatest Hits!

With the halfway point for the year right around the corner (wow — where did the last five months go!?), now is a great time to take a look at your goals for 2011 and your progress towards achieving them. Have you conquered integrating your email marketing and social media efforts? What about deliverability — […]


We’ve all seen those letters and most likely have used them. Text messaging is growing so fast and it has been found that younger generations are using it more often than email, but it has not and will not take over the need for email marketing. Similar to social media’s relationship with email, text messaging […]