Category: Resources

How to Conduct an A/B Split Test

A/B split testing is one of the easiest ways to learn more about how your audience behaves and what kind of subject lines, copy, and other key parts of an email encourage subscribers to take action. The goal of a test isn’t necessarily to get a lift in conversions, but to learn something about your […]

It's Easy Being Green

We’re excited to announce the release of our newest eBook, It’s Easy Being Green. Don’t be fooled by the name – we’re not just talking about the environment here! When we talk about how easy it is to be green, we’re also referring to the “money” part of green – return on investment, non-dues revenue, and efficiency. […]

Webinar: Email Design, Meet Strategy!

We all need a little help when it comes to email marketing. Often times, you can improve engagement in your emails by utilizing features such as send time optimization and subject line testing. But sometimes, it takes a little more to get your subscribers to take action when your emails reach their inbox. The answer […]

Don’t Fall Behind: Why Design is So Important to Email Marketing

Do you struggle to create an appealing way of communicating your mailings to your clients? Is being a “visual person” hampering you from creating an effective template design? Or are you just clueless as to where to start in the design process? Look no further, the Informz Design Team is here to help! With the […]

Release the email control

If you are like me, I like to feel in control. I keep a schedule of tasks to do at work and at home, as well as for social activities. Without my calendar I would be lost. Control; I love it! In my position at Informz, when I suggest a user incorporate automation into their […]