Category: Resources

email event promotion metrics webinar blog

2017 Email Event Promotion Microstudy

Have you ever wondered how your association’s event promotion strategy compares to other organizations’? Association marketers were asking us these questions: How does my promotional strategy line up to what others are doing? How many months in advance should we start promoting our annual event? Do our open and click rates seem on par with […]

How to Manage Email Frequency

One of the most frequently asked questions of our Digital Marketing Strategists seems like it might be a simple one: am I sending too much email? The answer isn’t always a straight “yes” or “no,” — there are often several factors influencing frequency. But managing frequency is easier than ever with our strategists’ four-step frequency management plan, available […]

Visit Loudoun Increased Clicks by 514%

After restarting their email program following a five-year hiatus, Visit Loudoun discovered that they were having engagement challenges with their enewsletters. Mailing Activity Reports in Informz for their meetings newsletter showed click rates hovering in the 4–7% range—much lower than industry benchmarks and much lower than they’d like to see. Unsure of where to begin, they […]

Subject Lines that Get Emails Opened

Crafting the perfect subject line is no easy task, and many times it’s because there is no such thing as the perfect subject line. Because every audience is different, the best tactics for one group won’t work as well for others. Just like with many other aspects of email marketing, the best way to find […]

Efficient Email Marketing [Infographic]

Are you on a mission to create a more efficient email marketing program at your organization? Here are our favorite tools to keep in your back pocket to save time and money and elevate your efficiency and effectiveness. (click to enlarge) Integrated Email Marketing We are clearly big fans of integrated email marketing at Informz. […]