Category: eBook

Is Integrated Right For You?

That’s the question that our newest guide all about integrated email marketing will answer for you.  We talk to a lot of associations who are frustrated with their current email programs because they’re having trouble engaging members. They’re afraid to try and segment members to create more relevant and interesting emails, because they’re not confident […]

What is the best day of the week to send an email?

Boy do I hear this question a lot! We are all looking for that magic answer — the day that will help me reach my metric — over and over again. Well, in our just-released 2012 Association Email Marketing Benchmark Report, we researched it and found that there is no difference in day of week. […]

Connecting the Dots in Today’s Marketing World

We are excited to announce the release of a new whitepaper that guides marketers through creating an integrated marketing strategy across email, mobile, social, video and web. The new guide, Connecting the Dots in Today’s Marketing World, will provide tips for creating a more connected marketing strategy that simplifies and unifies your marketing activities across multiple channels. […]

Our Greatest Hits!

With the halfway point for the year right around the corner (wow — where did the last five months go!?), now is a great time to take a look at your goals for 2011 and your progress towards achieving them. Have you conquered integrating your email marketing and social media efforts? What about deliverability — […]