Category: eBook

Let's Get Organized

It’s Easy Being Green was written with busy marketers in mind. In the eBook, we share ideas that will help you create efficiencies to save time and one of those is by getting organized with a communications calendar. If your marketing department is anything like ours, staying organized is absolutely critical. We’re a small (but mighty!) […]

How ALA Attributed Over Six Figures of Revenue to Email Marketing

Calculating return on investment isn’t easy, but in order to make educated decisions about what works and what doesn’t, ROI calculations can be very informative. The American Library Association, an Informz client, used Informz conversion tracking to make the process a bit easier, and uncovered some pretty substantive numbers. ALA discovered that their email marketing efforts […]

What's your relationship status?

No, I’m not talking about the relationship status listed on your Facebook page. I’m talking about the status of your corporate relationships. Corporate relationships have traditionally been a surefire way to bring in non-dues revenue dollars, but how many organizations out there can say their relationship with corporate supporters is truly that — a relationship? Association expert […]

Getting Creative with Non-Dues Revenue Generators

How important is non-dues revenue to your bottom line? If you’re like most associations, it’s pretty important. According to a 2013 report by Association Adviser eNews and Naylor, LLC, 86% of respondents said that non-dues revenue accounts for at least 25% of their annual revenue stream. Non-dues revenue sources bring in the money that will […]

Is your organization maximizing its efficiency?

Efficiency is a huge struggle for associations. With to-do lists longer than the number of hours in the day, there just isn’t enough time to get everything done. Finding ways to create efficiencies in your day-to-day process is like finding those elusive marshmallows in the cereal box — it just makes things better — not […]