Category: eBook

How to Manage Email Frequency

One of the most frequently asked questions of our Digital Marketing Strategists seems like it might be a simple one: am I sending too much email? The answer isn’t always a straight “yes” or “no,” — there are often several factors influencing frequency. But managing frequency is easier than ever with our strategists’ four-step frequency management plan, available […]

Personas: KNOW your Audience

“KNOW” your audience.  Those three words echo in my mind as I reflect on the presentations given at AUDC in Austin last week. Chip Bell’s keynote presentation was right on target when he proclaimed that outstanding marketers understand and create relationships with their audience.  He gave great examples of businesses that have a loyal following […]

Making your Meeting Green

Happy Earth Day! We celebrate the Earth every day at Informz, because we are committed to helping our environment. Did you know our offices are 100% wind powered and we pledge to plant 10 trees for every new client? We also released an eBook this year, It’s Easy Being Green, that dedicates an entire chapter to the environment […]

Blended Fundraising Strategy Raises $300k in One Month

Integrating communications channels is one of the best ways to maximize your message’s impact and save time. Beta Theta Pi, an international college fraternity with a mission of developing men of principle for a principled life, runs the annual Beta Leadership Fund appeal, which combined with planned gifts from alumni, undergraduates, parents and friends, allows the Foundation […]